Have you been on the lookout for a decent but affordable Etsy keyword tool? Then I’m here to tell you all about the best ones that are out there!
Etsy keyword research has taken center stage in the world of digital marketing lately.
And to do Etsy keyword research to attract more traffic to your Etsy store, you need an Etsy keyword tool.
As an overview, some of the best Etsy keyword tools are:
In this article, you will find all you need to know about:
- The best Etsy keyword tools
- The importance of keywords for your Etsy shop
- How keywords work in Etsy search
- How to increase traffic to your Etsy page
Affiliate Link Disclosure
This article contains some affiliate links which means that I may earn a small commission when you click on them, at no additional cost to you. I do hope you find the information in this article helpful
Note-If you are super busy and you want to start making money selling digital products on Etsy ASAP, you can check outthisandthis Etsy course, that will step up your Etsy game and start earning within 3 months!
Alternatively, you can also check out thisfree Etsy Ebookthat will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to skyrocket your Etsy sales.
Related Posts:
- How To Find A Niche On Etsy [7 Simple Ways!] 2023
- 13 Etsy Fails : Common Fails And How To Avoid Them
- How Many Listings Should I Have On Etsy? [Magic Number!]
- Everything You Need ToKnow About Etsy Tags
- How Etsy Keyword Research Can Bring Thousands of Customers To Your Etsy Store
- 51 Top Jewelry Keywords On Etsy To Boost Your Etsy Sales
What Is An Etsy Keyword Tool?
If you are considering opening an Etsy store or already have an Etsy store that is up and running, then you may be wondering what the best ways are, to drive traffic to your store and increase the sales of your small business.
Etsy is a platform for small independent businesses to sell unique handmade and vintage items. According to Statista, in 2020 alone, more than 4.3 million sellers sold items via the Etsy platform.
However, if you are planning on opening an Etsy store, there is bound to be plenty of competition.
When planning your marketing strategy, you may be wondering how to best stand out from the competition and make your Etsy store more unique and attractive to potential customers.
This is where keyword research comes in. And the best way to do keyword research is by using an Etsy keyword tool.
An Etsy keyword tool is one that allows you to find the best words and phrases to describe the product that you are listing on Etsy so that it matches what people are looking for on the Etsy platform.
On Etsy, there are various opportunities for you to use these words and phrases such as in your Etsy tags and descriptions when you are posting an Etsy listing to sell your products.
You can see below the various words and phrases that are used to describe handmade jewelry that is on sale on Etsy.
Read more about Etsy tags here!
For example, if you are selling handmade earrings, then you may want to use words and phrases that are similar to “handmade earrings” so that the Etsy search engine is able to catch any variants or related words that may be entered into the search bar by a potential customer.
Broadly speaking, the following is what you can expect an Etsy keyword tool or Etsy keyword generator to do for:
- It tells you the search volume of those keywords (i.e. how many people are looking for those items)
- It tells you whether those words are high competition or low competition (i.e. how many other sellers are using those words)
- It gives you all the related keywords
Armed with this information, you will be able to optimize your Etsy store with content that matches what people are looking for.
This is essentially what Etsy search engine optimization or Etsy SEO is all about.
You are basically tailor-making your content to make sure that the search engine finds your listing and displays it as a part of the search results, ideally on the first page!
You can find out more about the best Etsy SEO tips here when you are ready to delve deeper into the world of SEO.
The Best Etsy Keyword Research Tools
Now that you have an idea of what Etsy keyword research tools can do for you, it is time to explore and discover the best Etsy keyword tool for you.
Here you will find the key features of some of the best keyword tools to help you decide which one works for you and more importantly, for your small business budget!
| Keyword Research Tool | Price | Key Features |
| Sale Samurai | $9.99 per month or $99 per year | Sale Samurai is probably the most detailed Etsy keyword research tool. The data on Etsy keywords and other relevant information is derived from actual Etsy customer searches. Sale Samurai also provides price, shipping days, and views per product of your competitors so that you can take these factors into account when pricing your own products. Sale Samurai is easily one of the best Etsy keyword research tools on the market at the moment, primarily due to the detailed analysis that it can provide. NOTE-As my reader, you get a discount coupon that has to be used in the sign up page. The code isoutandbeyond(all in lowercase). This will give you20% OFF for life. |
| Marmalead | $19 per month or $53 per quarter or $190 per year | Marmalead has a prediction feature that allows you to see how your keywords are going to perform over the next 3 months. This keyword tool for Etsy also has a detailed comparison between different keyword variables to identify which is the best one to use for your listing at the time. The plan also comes with unlimited access to their Entrepreneur Course library. This is a great resource for new business owners as it deals with various aspects of running your online shop on Etsy. Marmalead is probably the most value-for-money Etsy keywords tool. |
| Crest | $12.99 per month | Crest aims to level up your Etsy business with its comprehensive set of Etsy SEO features.The unique thing about Crest is that it is the only Etsy keyword tool that gives you location specific data on your potential customers. Crest has a color-coded interface for key data points that will make Etsy keyword research a breeze! More importantly, Crest gives you real-time search engine optimization. This means that you can edit your Etsy listings and receive real-time feedback on the impact that these edits may have on your overall SEO rating. Crest has a bonus feature that will make marketing your Etsy products easier. Once you select a set of pictures from your Etsy listing and choose your transition effects, Crest has the ability to generate a video that you can easily upload to Etsy itself or any of your other social media platforms. |
| MakerWords | Free for a limited time (so sign up quickly!) | MakerWords is a keyword research tool that allows you to see exactly what Etsy shoppers are searching for. This tool gives you key data such as the average amount of searches per term, as well as specific Etsy trends. What makes MakerWords unique is that it also gives you keywords that will increase the chances of your Etsy listing being published on Google search as well! The keyword research information is displayed in a manner that is easy to read and understand, allowing you to quickly implement the results of your research on your Etsy listing.It is a straightforward tool with no bells and whistles. |
| Alura | $19.99 per month or $168 per year | Alura allows you to register for free without a credit card when you first start using this to look for your Etsy keywords. This free feature allows you to explore all the features of this Etsy keyword tool and it also comes with 10 premium searches. Alura’s interface is simple and the tool is extremely easy to use. The keyword data and related information are presented in a manner that is straightforward and easy to understand. This makes it the perfect Etsy keyword tool for new entrepreneurs. |
| Keysearch | 1-month free trial then $17 per month (Starter) or $34 per month (Pro) | Keysearch is another keyword research tool that works very simply.With this SEO tool, you will find it extremely easy to carry out searches that return comprehensive results and data.Keysearch also comes with multiple SEO tools including competitive analysis. This will allow you to see how your competition is doing and customize your Etsy marketing strategy accordingly. NOTE-It is17$ per monthbut if youuse my discount code and referral link,(KSDISC), you get 20% off, also a free 1 month trial! |
| eRank | Free with limited features or$5.99 per month | You read that right – eRank is probably one of the most affordable Etsy keyword tools that are currently available.It provides a range of Etsy SEO tools. Its keyword tool works perfectly as an Etsy tag generator and will give you all the detailed information you need to insert Etsy tags that sell. e-Rank’s Listing Audit tool also gives you an idea of how often shoppers on Etsy are using your keywords on Etsy. This will allow you to modify your Etsy keyword use accordingly. |
| KWFinder | Free for limited search results and dataor$29.90 per monthor$39.90 per monthor$79.90 per month | One of the good things about KWFinder is that as soon as you get onto their platform, you can start conducting your Etsy keyword research! While the search results on the free plan are limited, you can still yield sufficient information, especially if you are a new Etsy seller and are just starting out on your small business. KWFinder can generate thousands of keyword ideas and comes with a range of SEO tools. |
| The Etsy Search Bar | Free! | As you enter a search term into the Etsy search engine, you will get a drop-down box with suggested searches. This is a great place to start if you are not able to invest in an Etsy keyword tool just yet. The suggested searches represent what other people on Etsy are looking for. With this information, you can gauge which keywords or Etsy tags to use in your listing to match what Etsy shoppers are looking for.While it may not be as detailed as the results that you will yield from Etsy keyword research, it still does give you a practical idea of what potential customers are looking for. |
The Importance of Keywords For Your Etsy Shop
At this point, you may be wondering what all the fuss about keywords is about.
Well, as mentioned above, keywords are the key (pun entirely intended!) to getting more people to your Etsy store and converting those visits into sales!
When you are doing your Etsy keyword research, you need to step into the mind of your potential customers and identify all the ways in which they may search for your particular product.
This is where Etsy keyword tools are extraordinarily helpful.
They basically get that information for you so you don’t have to guess what potential customers are looking for.
Read more about Etsy keyword research here to finetune your keyword research skills!
How Keywords Work In Etsy Search
When a customer types in a search term into the Etsy search bar, they will get results for all the listings that contain that search term.
If your listing contains the term that they search for in the title, tags, or description sections, then your listing will show up on the Etsy shopper’s search results.
This will increase the chances of them clicking on your listing and adding it to their cart to purchase your product!
Broken down in this way, it is easy to see how keywords work in Etsy search and why it is so important to attract customers to your Etsy listings and eventually, your Etsy store.
How To Increase Traffic To Your Etsy Store
As mentioned above, using an Etsy keyword tool to carry out keyword research is one of the most vital things that you can do to increase traffic to your Etsy page.
Once you have your keywords for your listings sorted out, then you can focus on other ways to increase traffic and potential customers to your Etsy page.
These can include:
1.Using Other Social Media Platforms
One of the most effective ways to increase traffic to your Etsy store is to link your store with your social media platforms.
At the moment, Pinterest and Etsy are the best of friends!
You can use Pinterest to directly link to your Etsy store so that when people click on your pins, they are directed to your Etsy listing.
Find out more about how to use Pinterest for Etsy here!
2.Starting A Blog
This is a great way to tell people about your Etsy store.
Of course, your keyword research from the use of your Etsy keyword tool will come in handy here. This is because you can use the same keywords to optimize your blog to ensure that people find your content.
Your blog can contain more details about your listings and your Etsy store.
This will also make you more relatable as a seller and allow your shoppers to get to know the person behind the Etsy store.
Alternatively, you can share stories about your products and your process of making them. People love to read about and watch behind-the-scenes videos of small businesses.
If you aren’t sure where to start, check out my quick and easy guide that will teach you how to start a blog.
3.Use High-Quality Pictures
Etsy marketing is all about visuals. The better your pictures are, the higher the chances of a potential customer clicking on your listing to make a purchase.
Use props and ensure that your pictures are lit well.
It is also aesthetically pleasing for your pictures on your Etsy store to be consistent in terms of background and theme colors. This will automatically make your store more attractive and will encourage shoppers to keep scrolling.
Additionally, if your product is wearable, try and use pictures of it being worn so that your shoppers can gauge what the product looks like in real life.
Now that you know all about Etsy keyword tools, you can start to optimize your Etsy store to get more traffic and sales!
While keyword research may seem a little daunting at first, Etsy keyword research tools will provide you with all the information you need to get you comfortable.
Again the importance of using the right keywords in your Etsy tags and descriptions must not be underestimated.
If you are serious about your Etsy business and want to boost traffic and sales on your store, then it is time to find the best Etsy keyword tool that works for you.
The Best Etsy Keyword Tool For Your Small Business
FAQs
How do I increase sales on Etsy 2022? ›
- Use Etsy SEO For Better Etsy Search Ranking.
- Write High Converting Product Description.
- Take Eye-Catching Product Photos.
- Develop New Products That Reaches New Customers.
- Focus On Products That Doesn't Convert Well.
- Change your Etsy shop name that describes your products.
- Use your main & important keywords.
- Avoid repeating the same keyword.
- Make use of all 13 tags in each listing.
- Include keywords in the first few listings.
- Regular update your listings.
- Use short but fully descriptive product titles. ...
- Avoid using identical keywords. ...
- Write up a catchy and compelling description. ...
- Don't skip the Tag section. ...
- Backlink to your listings.
Marmalead is more expensive than eRank, but generally speaking, there's no winner here. Both these tools are extremely useful, and it's up to you to choose which one would suit your Etsy shop better.
How do I find most searched keywords on Etsy? ›Use the Etsy Search Bar to Search for Keywords
Use this to your advantage by entering words related to your product and see what people have been searching for.
- Optimize Product Photos. The right product photos greatly impact overall sales. ...
- Add Relevant Categories & Attributes. Categories help Etsy match your products with the right buyers. ...
- Maximize Your Tags. ...
- Write Effective Product Descriptions. ...
- Adopt a Product Pricing Strategy.
After years of double-digit revenue increases, Etsy's sales growth is forecast to slow to 9.7% in 2022, according to data compiled by Bloomberg.
Is there a better site than Etsy? ›- Shopify.
- Big Cartel.
- Squarespace.
- Wix.
- Ecwid.
- IndieMade.
- Bonanza.
- Amazon Handmade.
Etsy SEO takes about one month to see real results. It takes time for everything to adjust and respond on Google as well as getting new traffic. For Etsy SEO 2022 descriptions make a difference because it gives you a chance to communicate what your offering and include rich keywords.
How do I get my items noticed on Etsy? ›- Choose an Etsy Shop Title That Describes Your Products and Includes Keywords.
- Do Etsy Keyword Research and Choose Your Keywords.
- Use Keywords in Your Product Titles and Descriptions.
- Avoid Using the Same Keyword for Similar Products.
- Use All of the 13 Product Tags in Each Listing.
- Select Specific Categories.
How does Etsy algorithm work? ›
To show items that buyers are likely to purchase, Etsy's search algorithm also considers how well individual items tend to do in search. We call this “listing quality.” If a buyer clicks, favorites, or purchases an item after they've seen it in search results, that action contributes to the listing's quality score.
How do I move up in Etsy search? ›- Use long-tail keywords. ...
- Use the beginning of the title for the strongest keywords. ...
- Don't stuff keywords into your title.
- Use all 13 tags.
- Carefully choose attributes that can be used to describe your listing.
- Be as specific as possible when choosing the categories for your product.
Why do my number of views on Etsy drop? There are many reasons that views on a shop can go down, whether that be a seasonal shift, lack of social media outreach, or a few bad reviews. While losing views can definitely hurt a shop, there are ways to get those views back up again.
Is eRank Pro worth? ›Overall eRank is one of the best Etsy SEO tools in the marketthat can help you with market research and listing optimisations, despite some tools that are not particularly useful like Dates (shows last updated and expire dates) and Inventory (shows quantity available of listings with the price and total value).
Does Marmalead work for Etsy? ›Marmalead is one of the original Etsy keyword research and SEO tools.
How accurate is Marmalead? ›95% Accuracy
Marmalead takes a lot of pride in the accuracy of all our data including the predictive data. Currently, across thousands and thousands of keywords, the predictive data is 95% accuracy point, so it's incredibly useful information!
| Hashtag | Popularity |
|---|---|
| #happy | 79.7 |
| #fun | 77.8 |
| #gift | 75.5 |
| #happynewyear | 74 |
- Party Supplies.
- Invitations & Paper.
- Wedding Decorations.
- Wedding Gifts.
- Wedding Accessories.
- Wedding Clothing.
- Wedding Jewelry.
A focus keyword is a phrase you include in both your listing title and tags. Focus keywords tell Etsy that your listing is a strong match for that phrase. This will help you appear in search results more often for that phrase.
Who is the biggest seller on Etsy? ›How can I generate more sales? ›
- Ask questions and listen.
- Showcase your full potential.
- Assume the sale.
- Stand out.
- Tell your story visually.
- Overcoming objections in sales.
- Don't fear giving away too much upfront.
- Understand what motivates your customers to buy.
I think, though, it is safe to say that you are ending the "3 month slump" that is typically the SLOWEST on etsy (June - Aug) and heading toward some of the most PROFITABLE months on etsy.
Why are my Etsy sales so low? ›Some causes for slow Etsy sales that would be considered “normal” would be seasonality, trends waxing and waning, typical sales patterns in specific niches, poor SEO and changes in the search algorithm, low-quality listing photos, and lack of traffic through non-SEO methods.
Why do people stop selling on Etsy? ›One of the biggest complaints sellers have about Etsy is the number of fees you have to pay to sell on the platform. Each item is subject to a listing fee, a transaction fee, and a payment processing fee.
Is Etsy over saturated? ›If we look at Etsy from the global perspective, it becomes obvious that Etsy is NOT saturated, because it hasn't even reached all of its potential customer base. Etsy is still growing and reaching larger audience every year. So over time there are only going to be more and more people shopping on Etsy.
Who is Etsy owned by? ›The site was launched in 2005 by iospace, a small company composed of Robert Kalin, Chris Maguire, and Haim Schoppik. The initial version had taken two and a half months to build. Later Jared Tarbell joined the team.
Is Etsy being boycotted? ›Thousands of Etsy Sellers Are Boycotting the Platform Over High Transaction Fees. Sellers are accusing Etsy of “pandemic profiteering” after the company announced a 30% fee increase.
How much does an average Etsy seller make? ›How Much Does The Average Etsy Seller Make? The average successful seller on Etsy earns between $43,000 and $46,000 per year which is a fantastic foundation to build on as top earners make over $65,000 per month!
How often should I renew my Etsy listings? ›Etsy listings DO expire after four months.
At that time, you will have to re-add those listings to your shop and pay the $0.20 cent fee for each listing that goes back on the site. What is this?
It's a good idea to include descriptive keywords someone might use to find your shop or items. For example, I use my shop title to describe what I sell: “Hand printed and naturally dyed home goods.” You can also add your shop name to your shop title if you think customers will search for you that way.
Why is no one buying my stuff on Etsy? ›
Your Items Aren't Being Seen
Please understand that probably 90% of Etsy customers use the search field to look for the items they want. If you aren't optimizing your listings to be found in search, you won't make any sales. I see people with listings that literally have 3 or 4 words in the title and random tags.
- Optimise your listings for Etsy's search engine. Getting the right set of keywords into your description is vital if sellers want to rank more highly in search results. ...
- Create compelling product descriptions. ...
- Update and diversify your Etsy store.
While the global average conversion rate for e-commerce sites is 2.9% (including a wide range of larger online retailers)*, a “good” conversion rate on Etsy looks different for every shop, and varies significantly across categories and price points. In general, sellers should expect a conversion rate between 1–5%.
How do I know if my Etsy SEO is working? ›Go into your Etsy Shop Stats and look at what keywords are actually being used to find your listings. If you're picking good keywords and applying them correctly, you should see your Marmalead keywords popping up in there!
How long does it take for Etsy algorithm? ›Well, the Etsy algorithm takes about 2 months to start to show people your listings. It is learning all the time what people want and how your products might be the right solution to their problem!
How do I get more interactions on Etsy? ›To increase traffic to your Etsy shop, you must research which keywords your target market is typing into search engines and where to use those keywords in your Etsy shop. It's important to find high volume, low competition keywords so your listings will get found over your competitors.
How many listings should I have on Etsy? ›As a general rule, anywhere between 20-36 listings is a good place to start with an Etsy shop, but it's not the end goal. You should have enough listings to fill up the first page of your shop in order to create a look of “fullness” when customers come to your shop's homepage.
Do your own views count on Etsy? ›Does etsy count your own views? According to Etsy they will not count your shop views when you are logged in.
How do I attract buyers on Etsy? ›- Win the Numbers Game with New Product Listings.
- Boost Customer Lifetime Value with Cross-Sell and Upsell.
- Make It Special with Offers and Promotions.
- Attend Events to Build Visibility.
- Don't Be Shy, Ask for Help.
- Leverage Social Media Strategically.
- Get Found with SEO.
- Improve product visibility is the fastest way to get more views.
- Create a customer email list.
- Know your niche to increase Etsy sales.
- Make your storefront appealing to increase your views on Etsy.
- Make use of social media.
- Encourage customers to leave feedback to get more Etsy sales.
How do I start an Etsy shop with no money? ›
How to Start a Business on Etsy with No Money. You can open an Etsy shop without money, but the Etsy platform requires a $. 20 per item listing fee that you'll have to pay when the product sells. If your items are not made-to-order, Etsy shop owners can get started for free.
› post › 10-ways-to-beat-t... ›10 Ways to Beat the Etsy Algorithm
How to Get More Views on Etsy in 2022 | 12+ Best Practices You ...
Etsy SEO: 5 Things to Help You Get Noticed on Etsy
Overall eRank is one of the best Etsy SEO tools in the marketthat can help you with market research and listing optimisations, despite some tools that are not particularly useful like Dates (shows last updated and expire dates) and Inventory (shows quantity available of listings with the price and total value).
How do I do keyword research for free on Etsy? ›- Enter a product name, product category, or keyword in the textbox above, then click the search button. ...
- Keyword Tool Dominator will start typing search terms into Etsy using the search term you provided.
eRank will tell you where your Etsy shop ranks as a percentage like you are in the top 5% on sellers on Etsy. It will also show you who has the top sales and you can track specific shops and how they are doing.
Is there a free version of Marmalead? ›Improve your Etsy SEO with free Marmalead tools, designed to take your handmade business to the next level.
How do you use e rank? ›How to use eRank for Etsy SEO Keyword Research - YouTube
How do I promote my Etsy shop on Facebook? ›- Step 1: Adding a “Like” button to your Etsy shop. ...
- Step 2: Link your Facebook Page to your shop. ...
- Step 3: Adding the “Shop Now” button on Facebook. ...
- Step 4: Promote your products on the Facebook Page.
The "E" in E-1 stands for "enlisted" while the "1" indicates the paygrade for that position. The other pay categories are "W" for warrant officers and "O" for commissioned officers. Some enlisted paygrades have two ranks.
How do I use keywords everywhere on Etsy? ›How do I use Keywords Everywhere with Etsy? Once you have installed the browser addon and activated your API Key, Simply go to Etsy and enter any item. The volume, CPC and competition details should show up immediately right under the search box.
How do I find long tail keywords on Etsy? ›
The best way to get help with Etsy longtail keywords is to use a Etsy SEO Tool. One of the best Etsy SEO tools is Etsyhunt.com. This tool helps you find the longtail keywords that people are using to rank their best selling products in their shop.
How do I use Etsy search analytics? ›- Sign in to Etsy.com.
- Click the Shop Manager icon.
- Click Marketing.
- Click Search analytics.
- Select what timeframe you'd like to look at. You can choose specific days, months, or entire years.
- Review your search analytics.
Yes. eRank is dedicated to helping Etsy sellers grow their business and having an active Etsy shop connected to eRank is required.
What are people searching for on Etsy? ›| Rank | Keywords | Favorites |
|---|---|---|
| 1 | popular right now | 18,412 |
| 2 | gift for her | 18,605 |
| 3 | T-shirts | 7,802 |
| 4 | Printable wall art | 26,453 |
Marmalead is one of the original Etsy keyword research and SEO tools.
How accurate is Marmalead? ›95% Accuracy
Marmalead takes a lot of pride in the accuracy of all our data including the predictive data. Currently, across thousands and thousands of keywords, the predictive data is 95% accuracy point, so it's incredibly useful information!
Using Marmalead to do that research will help you optimize your listings to capture those elusive front page spots. Marmalead offers support and information to Etsy sellers in a far superior way than it's other competitors, which makes them the perfect fit for my clients.